You don’t have to send out corporate greeting cards. That’s a fact. Some companies don’t do it, and some of them do okay. But sending out corporate greeting cards helps show your customers and other contacts that your company has a heart, and that can do a world of good.
There are many ways to show that your company is a part of your community and a part of the world as a whole, and those things provide vital help in proving that your company is connected, socially aware and paying attention to what’s happening around it.
Maintain A Marketing Focus
Corporate greeting cards are one way to better connect, but there are other ways to show that your company has a heart. For example, you could start a program in conjunction with a charity. Showing charitable inclinations helps people see your company as a collection of good-hearted people rather than as simply an institution or organization.
Volunteering makes you look trustworthy, and so targeting a cause you believe in to support with an especially generous amount of your resources can be a smart choice from a promotional standpoint. Called cause marketing, this often works well for your business if getting good publicity is your intent.
Your company can become a full-fledged ambassador a cause, even mentioning your support of the cause and promoting individual donations to it in your corporate greeting cards. Perhaps you and your employees feel a special affinity for injured veterans, homeless animals or starving citizens in the neighborhood where your warehouse is located. Take action to do some good in the world, and make sure your marketing department has media releases flying to promote what you’re doing.
In fact, with all efforts at showing that your company has a heart — including your card program — it’s essential that you don’t lose sight of the marketing focus. Philanthropy and spreading cheer are one thing, but remember that the point of all company efforts is to support the company’s bottom line.
Do What Seems Important To You
To prove to the world that your company has a heart, do what seem important to you. Corporate greeting cards sent four times a year to your customers can send a very positive message. So can volunteering at a soup kitchen or providing staffing for a high school football game concession stand.
If your activities tug at your heartstrings, they’ll likely do a good job of making an impact on your customers and potential customers too.
There’s no one right way to approach marketing, as we’re sure your marketing department’s staff have told you again and again. But doing what you feel is right is always a smart idea, and if you can get it to pay dividends in goodwill toward your company, that’s all the better.
You can start your whole-hearted approach to winning customers by starting a corporate greeting cards program. It may seem like a small step, but it’s a meaningful one that many of your chosen recipients will sincerely appreciate. And sending cards will be a tradition you and your employees will enjoy for years to come.