‘Tis the season for holiday greetings! You share visions of sugar plums with your family, close friends, and you want to include your clients.
Your clients helped you throughout the year, and you want to acknowledge them. What better time to say thanks to your customers than during Christmas?
Sending Christmas cards is a simple and effective way to reach out to your clients; you can send the same business Christmas card to all of your clients, or hand out personalized cards to each of your clients.
But if you make any common errors, then you’ll feel silly!
If you plan on passing out Christmas cards to your customers, read over these 5 Christmas card mistakes.
Don’t be the laughing stock of the marketplace this holiday season!
1. Don’t Send Your Cards Late
Have you ever enjoyed your holiday break so much, you looked at the calendar and realized you never sent your business Christmas card?
If it’s January and you procrastinated on the Christmas cards for your clients, it’s probably best to wait until next year.
Belated Christmas cards don’t look sentimental, they look embarrassing. If you think you’ll forget, try and set a reminder. Or, assign this task to your assistant.
If you’re mailing Christmas cards, try and send them out weeks before Christmas.
Remember: early Christmas cards are more acceptable than late.
If you suspect you’ll be slammed during the month of December, send your Christmas cards during Thanksgiving.
2. If You Can, Hand Out Your Cards Personally
Giving out Christmas cards is a timeless tradition, but handing them in-person makes anyone feel special.
Even if the card is simple, handing someone a card with a simple ‘Merry Christmas’ message will warm their hearts.
This doesn’t apply to all of your clients; don’t sweat if you have a client who lives far, or you can’t see all of your clients before the holidays.
This is when e-cards or the classic method of mailing cards can be used.
3. Don’t Hand Out Inappropriate, Explicit, or Harassing Cards
This should be common sense, but it’s safe to assume your clients won’t appreciate a card with a half-dressed male model wearing a Santa hat.
Use good common sense when handing out a business Christmas card.
If the card conveys messages or images that could be seen as offensive, choose another card.
Everyone enjoys a heartfelt holiday message, but you don’t want to displease your clients. Especially if you know you can prevent any offensive measures.
With this being said, take all clients into consideration. If you know a specific client doesn’t celebrate Christmas, send a ‘happy holidays’ card instead.
Other examples of inappropriate cards include bigotry, explicit images, offensive language, or anything considered harassing or provocative.
If you’re unsure about the card you want to hand out, take a look at your work’s code of ethics. See if the card falls under any inappropriate category.
You want your business to have a positive influence on your clients. Even something as simple as Christmas cards could make or break your professional reputation.
Share Christmas cards you know your clients will appreciate.
4. Don’t Spell Names Incorrectly Or Mess Up Names on a Business Christmas Card
It only takes a moment for your client to notice their name is spelled wrong. And it will probably leave them feeling sour.
Because it’s embarrassing to hand a client their card, only for them to say ‘thanks, but you spelled my name wrong’.
Would you want to do business with someone who doesn’t know how to spell your name?
Not everyone is good with names (or spelling them) but it’s worth the time to double-check the spelling of your clients’ names.
Pull up their files. See how they signed their paperwork or how their names are spelled in your database. If you’re emailing cards, check your inbox to see how they spell their names.
If you’re sending the cards via mail, it’s vital their name is spelled correctly for shipping purposes.
If you don’t refer to your clients by their first name, make sure you use the appropriate prefixes such as ‘Ms.’ or ‘Mrs.’
Personalized cards are more impactful than generic cards. But if you plan on being personable, make sure you can at least spell your clients’ names correctly.
5. Avoid Grammatical Errors and Common ‘Internet’ Language
Christmas is a time for love, not proofreading.
Anyone will feel bad if they open up your card and see many typos, but need to fake a sincere “thank you”.
In a professional setting, you’re expected to know and use correct grammar. The same applies to your Christmas cards.
Your business Christmas card shouldn’t bring out your lazy side. So when you write your personalized note, don’t write something along the lines of: ‘Wishin’ u a Merry Xmas!!!!!!!!!!!!’
What if you have a good grasp of grammar, but occasionally make a grammatical error? You’re not alone! This is why revision is necessary.
Read your card before sending. If you don’t spell ‘Christmas’ correctly, you’ll feel pretty silly.
And if you admit you don’t have the best knowledge of spelling or grammar, there’s no shame! Just type out your message in any grammar-checking app or website.
But if you decide to go the lazy route, you should understand this could look unprofessional and sloppy.
Bringing It All Ho-Ho-Home
Hope these tips helped! Christmas is a time for giving. Your clients gave you success throughout the year, and it’s fair to give back to them.
In addition to the marketing and branding benefits, sending Christmas cards will tell your clients you’re thinking of them.
Just remember: making an error on business Christmas cards can be the difference between being jolly or being Scrooge this holiday season.
This year, spread holiday cheer and error-free Christmas cards!
If you plan on sending Christmas cards to your clients, share this on Facebook and with your team.
Did this advice help you? Do you have more questions? Leave us a comment and share your thoughts!