The festive season is fast approaching. Secret Santa, Christmas Parties and garish jumpers galore.
It also means fishing out your address book and making a Christmas card list. Sending holiday wishes is a wonderful way of showing friends and family that you’re thinking of them during the festive season. It’s a lovely thought. Why not extend the same kindness to your customers and business associates?
Sending holiday wishes to your clients is a fun and easy way to show them you care. You value them enough to remember them at what can otherwise become quite a hectic and stressful time of year.
It doesn’t have to be a stressful task, though. Here are just some of the ways you can delight your customers by spreading the festive cheer with meaningful holiday wishes.
What Should You Consider When Sending Holiday Wishes to Clients?
Writing seasonal cards for business associates and clients isn’t quite the same as writing cards for friends and family. With this in mind, there are a few things you might want to consider before going ahead.
Who You Are You Sending To
You want to make sure not to miss off anyone important from your list. Craft your list carefully. 0740293048
If you’re planning on sending cards to an outside company, but don’t feel you can send a card to everyone, be sure to at least send cards to the bigwigs. Presidents, CEOs, and whoever your point of contact is for that company.
When going through your clients, be sure the top level management teams are on your list. It’s also good etiquette to include your most loyal clients on your list, too. You don’t want to hurt anyone’s feelings after all.
Culture can be a sensitive topic. But, it doesn’t have to be if you’re respectful of your recipients’ cultural backgrounds. While not everyone shares the same traditions or beliefs, when sending holiday wishes, it’s the thought that counts.
To avoid causing offense of any kind, when choosing your card designs, be sure to stay away from religious motifs. Most often, secular cards are best, especially when sending cards to people who don’t know personally.
Concentrate on sending more generic holiday wishes. To be on the safe side, send ‘Season’s Greetings’ or ‘Happy Holidays’ rather than the typical, ‘Merry Christmas’.
Using Correct Titles and Spelling
Getting titles right when sending seasonal cards to clients is crucial. Be sure to use formal addressing when writing these cards. Full names, and the correct prefixes on the envelopes as well as the cards.
Do include spouses in your addressing if you know of them and are certain of their names. However, only do this if you are sending to a home address. When using work addresses, stick to simply addressing your client.
The correct spelling is essential, so be sure to do your research and double check before you write to avoid embarrassing mistakes.
Sending On Time
You want to make a good impression, and nothing screams ‘disorganized’ more than late Christmas Cards. Your holiday wishes won’t feel as special if they’re received after the big holiday itself.
Stay on top of your card writing and give yourself ample time to deliver and post all your cards so they arrive well before Christmas Day.
Your recipients can display them at their desks or mantlepieces over the holidays as decoration or simply a memento of your kindness. It’s a great way of marketing your company, so the longer they’re on display, the better.
How To Make Your Festive Greetings Special
The Importance Of Quality
The quality of your festive cards sends a message to your recipients about you and your company.
Aim to send the highest quality cards to your clients and business contacts. This puts across a positive image of your company and its standards. Cheap cards made from flimsy material aren’t likely to be received well or kept and displayed.
Use the same card materials and printing techniques as your company’s marketing materials to ensure professional quality.
You want to send cards your recipients will proudly display and get a lot out of. This leads us to another way to make your holiday wishes extra special and memorable…
Multi-Purpose and Reusable Cards
Since it’s the season of giving, sending your holiday wishes in the form of a reusable greeting card can really add an extra special touch. Cards that double as a practical gift are some of the most memorable and original.
Reusable greetings cards can come in the form of fold-out desk calendars for the new year, art prints, or fold out scenes for decorative purposes.
In keeping with the spirit of Christmas, you could donate a portion of funds to a charity of your choice for each card you distribute.
Make note of this somewhere on your cards and envelopes. You could inspire your recipients to pay it forward and spread generosity to those less fortunate.
It’ll be hard for your recipients to forget your thoughtful greeting card if they can reuse it for functionality.
Include handwritten messages in your festive cards. You don’t want it to look like your cards were prepared on a factory line, so add individual greetings for each person’s card.
Make sure to include a penned signature on each card too. Handwritten cards have a more personal feel to them than typed cards, and can be just as classy if done with care.
Think carefully about how you word your holiday wishes. This, again, depends on the cultural and religious background of your recipients, so be aware of this before you write.
If you’re a creative or crafty person and you have the time, decorating your envelopes with glitter, or sealing them with wax.
Seasonal stickers can be a cute touch too. Do keep it classy though, you don’t want your cards to look like they were decorated by an overzealous toddler!
Deliver in person
If it’s possible for you, an extra special way to make your seasonal greetings cards more special is to deliver them in person. Christmas card runs are a great way to do this and spread the holiday cheer.
Whether you deliver to offices on a day off, or know your clients well enough to push their cards through their front doors, delivery in person is a great way of showing you care.
Send a Meaningful Greeting This Holiday Season
Hopefully, this article gave you some ideas on how to imbue your greetings cards with thoughtful touches this winter.
Comment below to share the ways you add meaning to your festive cards!